Often, social marketing efforts can start to decay over time. This could be due to burnout, content becoming boring and unconsumed, or it could be due to internal issues within a business that vary. Regardless of the exact reason, online communities age and decay over time.
Such is the same as h... (more)
Resolve. At the beginning of the year, many of us resolved to do 'this' and do 'that'. With good intentions, we strive to make our lives better - improving our quality of life to some degree.
When it comes to those in the profession of social media, our resolve is often met with the question, "... (more)